Casual-dining restaurants usually require significant local populations to survive and thrive. Because of the frequency of consumer visits to an Irish Pub, they can thrive in populations of less than 40 000.
WHAT FACTORS WILL MAKE YOUR O’HAGAN’S SUCCESSFUL?
AUTHENTIC IRISH DÉCOR
The authentic exterior and interior design of the pub is paramount in ensuring success. Bad replicas, or poorly-executed design are a precursor for poor financial performance. Consumers want the real thing and understand when they were getting less.
O’Hagan’s has appointed designer, Lisa de Beer from IDA TRNKY, who has vast experience designing and project managing O’Hagan’s Irish Pubs.
AUTHENTIC IRISH FOOD
Providing genuinely home-cooked food with locally sourced ingredients is vitally important, as well as integrating the menu with local or regional tastes. Consumers want to try authentic Irish dishes, reflective of Ireland’s place in the world as a leader in farm to table cuisine.
AUTHENTIC IRISH BEVERAGES
Offering premium import Irish beers along with local and international beers, is core to the success of the concept. However, great attention should be paid to having an extensive list of Irish and Scotch whiskies along with a well-considered wine list, by bottle and glass.
ENGAGED MANAGEMENT & OWNERSHIP
Having management or ownership that is intimately engaged with the business on a day to day basis is vital. Absentee ownership always leads to poor standards of operation and therefore poor financial performance.
EXCELLENT OPERATIONAL CONTROLS & PROCESSES
Have controls and processes in place that give you daily oversight into your business, insight into your guests and independent performance assessment.
We need to understand why the O’Hagan’s Irish Pub and Grill concept takes the pub experience to a whole different level of excellence.
Unlike other pubs and themed restaurants, O’Hagan’s Irish Pub and Grill will consistently deliver an authentic consumer experience. By combining stunningly-accurate interior design with great food, drink, music and, most of all, people, guests are immersed in another world of warmth, conversation, laughter and fun. What the Irish call ‘the craic’…. real fun.
From a financial perspective, this level of authenticity works hard to make consumers feel they are in a premium environment and therefore can indulge themselves. From this feeling comes the natural prompt to switch from domestic beers to import beers, from rye & bourbon to premium and single malt whiskies. Annually, this can translate into tens of thousands of rands of incremental revenue and profit. O’Hagan’s Irish Pub and Grill differs from the generic bar experience not just because of its authenticity but because it is a robust vehicle for financial success in what is a very challenging industry.
There is a strong potential market for conversions of individually owned restaurants to O’Hagan’s franchised units.
Every Irish pub in the world..... no matter where it is..... that imports Guinness Draught, receives its Guinness directly from where it is brewed in St. James Gate, Dublin, Ireland.